10 Steps to Killer Web Company

2011-04-10T08:27:00.000-07:00

How to Position Yourself In The Market For Success

Many people don’t realize that the first magazine ad was written by Benjamin Franklin in 1741, it was in his May issue of The General Magazine by Ben Franklin and from that point all the way to the present, I’ve collected virtually almost every book on advertising, copy-writing and marketing and over the past 12 years I’ve helped my clients build over $200,000,000 in sales, through some of the techniques we’re going to talk about.

I started on television, eventually went into direct mail, then into retail and then now, most of my work is done online, and what I’m known to do is I’m an offline specialist, conversion strategist, to generate online business. And I guess the topic today is proven web copy and online formulas to create good web copy.

Well you can do that for nothing, for a pay per click campaign in Overture of maybe $100, $200 you can do that on the internet, which is exactly the same type of marketing, you’re directing eyeballs and it’s a visual medium in full color, you’re using copy, and sound, which we’ll be talking about, to direct eyeballs, capture attention, derive interest, create a desire, a burning desire hopefully, and to illicit action. And there’s an S in that formula, I just mentioned the AIDA formula, A - I - D - A, Attention, Interest, Desire, and Action.

But there’s an S and that is Satisfaction. Creating customer delight or satisfaction and that comes through unadvertised bonuses, such as through auto responders, and all of it is free on the internet. So I made the leap between direct marketing on television and print over to the internet and it’s a funny thing Louis, many of the colleagues whom I’ve known for years haven’t made that shift, haven’t bridged the gap between the older medium and the newer one, and why, I don’t know? I don’t think they trust the internet.

I look at it as just another channel of communication and marketing. Many folks on the internet look at it as the only medium of communication and marketing. I like to use a clicks and bricks marketing technique which is using both offline and online ... and my good friend and colleague and genius and millionaire John Reese, he calls it the hybrid product marketing model.

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2011-04-09T10:42:00.000-07:00

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This publication is not intended for use as any source of advice such as legal, medical, or accounting. The publisher wants to stress that the information contained herein may be subject to varying international, federal, state, and/or local laws or regulations. The purchaser or reader of this publication assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, including international, federal, state and local governing professional licensing, business practices, advertising, and all other aspects of doing business in the EU, US, Canada or any other jurisdiction is the sole responsibility of the purchaser or reader. Neither the author nor the publisher assume any responsibility or liability whatsoever on the behalf of the purchaser or reader of these materials. Any perceived slight of any individual or organization is purely unintentional.

This book is for personal use only. It should serve as a reference only with no guarantee to any personal or financial gains. Results from usage of materials described in this book varies. By reading this material, you agree that the author is not liable on any consequences arising from usage of this book.

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10 Steps to Killer Web Company

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